James Gentry Beall (Jim) is the President of Beall Financial Planning. He graduated from Oglethorpe University, in Atlanta, with a BA in Business Administration in 1992. He worked in the marketing and technology fields before coming to work full time at BFP in 1995. Jim is a 2004 graduate of the Leadership Macon program.

Jim and his wife, Ann, have two daughters and one son.  They live in Macon, Georgia. They are active members of St. Joseph's Catholic Church, where Jim served as Chairman of the Finance Council.  He is currently President of the school's Endowment Fund.